OpenAI announced that it would close the ATI video generation application to Sora. OpenAI post on X, “We’ll say goodbye to Sora.” More information will soon be shared, including application and API schedules, and how to preserve the details of the user’s work.”
Recently, OpenAI was under great pressure from its competitor, Anthropic, whose AI system has skyrocketed among leading firms and software engineers. Through its flagship Claude Series AI model, Anthropic has avoided products such as image and video generation, instead concentrating scarce computing resources on text and code generation. When the Sora was launched in 2024, OpenAI caused a shock in the entertainment industry. Industry quickly expressed concern that the model could easily and quickly generate relatively high-quality video from text and could replace human creators. Last September, OpenAI launched the second-generation Sora model, which generates a better-quality video with audio and more accurate physical simulations, generating stronger opposition and concern in Hollywood. Last December, Disney unexpectedly announced a three-year agreement with OpenAI to introduce its many popular roles into Sora’s artificial smart video generator. Disney indicated that the plan invested $1 billion in OpenAI as part of the agreement. Disney is committed to becoming a “principal client” of OpenAI, using its services to develop new products and experiences, including content for its Disney+stream media service.
Following OpenAI ‘ s announcement of the closure of Sora, informed sources revealed that Disney and OpenAI ‘ s agreement would not move forward. The Disney spokesman stated that “respect the decision of OpenAI to launch video-generation operations and shift the focus of the company to other operations. We are grateful for the constructive cooperation and experience gained between the two teams. We will continue to work with the AI Platform to find new ways to reach out to fans while responsibly embracing new technologies that respect intellectual property rights and the rights of creators.” According to the Wall Street Journal, in recent weeks, executives of OpenAI have indicated that they are focusing on the company’s focus, recognizing that the company cannot “do everything at the same time”. At the end of last year, the Sora director of OpenAI announced that the limited availability of computer chips to drive video generation models would limit the number of videos available to users. By transferring computing resources from Sora, OpenAI can reallocate these calculated chips to more profitable coding, reasoning or text generation tasks.
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